Eversheds Sutherland advises the founders of Alysse Food, the European leader in the production of American-inspired pastries and bakeries, on their sale to Groupe Roullier

• Belgium

14-09-2020

Eversheds Sutherland (Belgium) has advised the founders of Alysse Food on its successful sale to Groupe Roullier (France).

The Eversheds Sutherland team was led by corporate partner Benjamin Haberkorn and associate Cédric Werbrouck.

The global law firm provided advice on all legal aspects of this cross-border transaction (corporate, M&A, labour law, environmental law, etc.).

It worked in close cooperation with the sellers’ financial advisors Allyum (Marc Kobilinsky and Martin Delépine).

Baker&McKenzie advised Groupe Roullier.

This transaction is particularly noteworthy as it was able to go through notwithstanding the economic uncertainties triggered by the COVID-19 crisis.

Alysse Food is the European leader in the production of American-inspired pastries and bakeries such as muffins, brownies, cupcakes, mini-cakes and bagels. With a large range of ambient and frozen goods, it supplies retailers and food services operators across Europe. Alysse Food reported sales worth EUR 37M with an EBITDA of EUR 4,65M in 2019.

Groupe Roullier, one of the largest producers of fertilisers in the world, is the owner of Pâtisseries Gourmandes, one of the leading French platforms in the traditional industrial pastry market with private labels such as « Ker Cadélac » and « Le Guillou ». By acquiring Alysse Food, Pâtisseries Gourmandes will complement its offer and commercial network to accelerate its international development in the coming years. With five production sites, the Agri-Food divisions generated a turnover of EUR 144M in 2019.

Groupe Roullier appoints Joseph Kupchik, as the new General Manager and relies on his 15 years of successful experience within the company to ensure future growth.

• Benjamin Haberkorn
• Partner
• +32 2 737 93 50
• +32 2 737 93 50
• Connect with Benjamin Haberkorn on LinkedIn

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