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Three in a row for Eversheds Sutherland, which retains top spot in the prestigious Acritas UK Law Firm Brand Index

Three in a row for Eversheds Sutherland, which retains top spot in the prestigious Acritas UK Law Firm Brand Index

  • United Kingdom

    04-05-2017

    Eversheds Sutherland (International) has topped the 2017 UK Law Firm Brand Index for the third year running. Since the UK Law Firm Brand Index was first launched in 2012, Eversheds Sutherland has been ranked first in all but two of these years.

    The Index is based on Sharplegal survey data from hundreds of in-depth interviews with major UK companies and global companies with UK service needs. The data analysis takes into account a number of key criteria including: name awareness, favourability towards each firm, reputation in top level litigation and M&A, as well as which firms are most used for high value work.

    In its launch release, Acritas explained that “The firm’s sustained dominance of the Index, with a ten-point lead in 2017, is underpinned by a well-balanced brand positioning and consistent brand experience”.

    In addition, Eversheds Sutherland has also retained its top 10 position in Acritas’ London Index, demonstrating strong City capability and client engagement, as well as extensive national reach and credentials.

    Eversheds Sutherland (International) CEO, Lee Ranson, comments:

    “This outstanding result speaks for itself, with Eversheds Sutherland achieving a number one ranking for a record third consecutive year. Our firm has dominated the Acritas UK Law Firm Brand Index since its launch, topping the table for four of the last five years. It is also pleasing to see the strength of our brand recognised in London, where we continue to be well-placed in the top ten.

    "Building a strong and differentiated brand is a core part of our strategy, driven by a laser-like focus on providing a consistent, quality experience for our clients. For clients, and the market, to once again recognise our achievements in this area is very heartening.”

    Acritas CEO, Lisa Hart Shepherd, explains:

    “The firm continues to deliver its strategy to develop Eversheds Sutherland in a way that embraces the evolving and holistic needs of clients, like broader international reach, value, innovation and commerciality. Key to the firm’s lead in the Index is its national coverage, gaining brand equity in regions where the City-based firms don’t have much coverage.

    “Eversheds Sutherland has received extra attention since the announcement of its US merger, now offering a sizable presence in the largest and most important legal market in the world,” Hart Shepherd adds.

    For more information contact

    Lee Ranson, Co-Chief Executive Officer

    Disclaimer

    This information is for guidance purposes only and should not be regarded as a substitute for taking legal advice. Please refer to the full terms and conditions on our website.

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