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Keith Froud

Managing Partner

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Based in London, Keith is the International Managing Partner of Eversheds Sutherland, with responsibility for offices in Europe, the Middle East, Asia and Africa.

He works with our practice group and regional leaders to define and implement our strategy across the key focus areas of clients, people, technology and transformation, and brand and reputation. Keith also works with a number of our operational leads — all with a view to Eversheds Sutherland providing an excellent service to our clients and a great experience for our people. 

Keith is also a member of the Eversheds Sutherland Global Executive and Global Board.

He took the role of International Managing Partner in 2017. Prior to this, Keith was the firm’s International Head of Company Commercial, and within that Corporate and M&A, for six years.

In terms of his own practice, Keith specializes in M&A, stock exchange and public takeover work, and has over 25 years of experience in international M&A, acting for a variety of private and listed companies, primarily in Europe and the US.

This experience has been put to good use in the international development of the firm in the last 10 years, with Keith taking a leading role in a number of our key strategic expansion projects during this time. 

Keith is the senior relationship partner for a number of our major clients. 

Passionate about well-being, Keith is the firm's executive sponsor in that respect, leading the firm's strategy for the last five years. The focus is on mental health, physical health and working well, ensuring that we support ourselves and each other as part of the fabric of our culture across the whole of our international business, and including in the context of our interaction with clients to ensure consistent high performance and service excellence via the Mindful Business Charter and our own Working Well with Clients initiatives.

Keith is a supporter of diversity and inclusion (e.g., the 30% Club mentoring program) and helping our communities to thrive via various initiatives such as the Big Sleep Out in support of ending youth homelessness and the Whitechapel Mission in the UK, together with contributions to projects outside the UK, e.g., disadvantaged children in the Middle East.

Various contributions to legal and other media on a range of issues.

  • Described by Chambers and Partners as a “proactive and personable lawyer who gets straight to the heart of the matter easily”
  • Member, the professional services Trade Advisory Group, one of 11 sector groups formed by the Department for International Trade to help inform the UK government's approach to the negotiation of international trade agreements post Brexit
  • Law Society Finals, Chester Law College, 1992-1993
  • LLB Honours (First Class) Law, Newcastle University, 1989-1992
Keith Froud

Managing Partner

Keith Froud

Managing Partner

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