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Eversheds Sutherland advises Media Investments & Holding on its sale of Baltic Classifieds Group

  • United Kingdom
  • Corporate


Eversheds Sutherland has advised Media Investments & Holding on its sale of Baltic Classifieds Group (BCG), a portfolio of leading online classified advertising platforms in the Baltics to Apax Partners (The Apax Funds).

The team was led by Managing Partner Maivi Ots and Senior Associate Risto Ruutel with support from Partner Robin Johnson.

BCG operates,,,,,,, and, leading online classifieds platforms for automotive, real estate, jobs, and general merchandise. BCG’s portals are some of the most visited websites in their respective countries, generating more than 50m monthly visits in aggregate.

The Apax Funds have a long and successful track record investing in digital marketplace businesses. The investment in Baltic Classifieds Group will be the ninth in this space and the first in the Baltic region. Previous investments include Auto Trader in the UK, Idealista in Spain, SoYoung and SouFun in China and Trade Me in New Zealand.

Justinas Simkus, Chief Executive Officer of BCG, said:

“We are proud to have developed a market-leading position. This is testament to our team and to the support we have had from our exiting shareholder. We look forward to benefitting from the considerable experience the Apax team has in digital marketplaces.”

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