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Digital Financial Services: avoiding common pitfalls in social media marketing

Digital Financial Services: avoiding common pitfalls in social media marketing
  • United Kingdom
  • Financial institutions - Digital Financial Services

22-02-2016

Social media presents its own challenges for firms seeking to send out compliant marketing to their customers.

The position became clearer when FCA Guidance was published in March 2015 but it is not the complete picture. The FCA Guidance applies specifically to communications which constitute “financial promotions”. However, financial institutions must also ensure that all of their advertising – even where it is generic brand focused marketing – complies with ASA guidelines and other advertising principles.

We focus on a reminder of the key principles and rules for banks and other financial institutions to follow with their social media campaigns, and highlight common pitfalls.

Download the full guide: Be careful what you say - avoiding common pitfalls in social media marketing.