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Information of everybody is collected!

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Author: Marta Rībele, LETA

Reklāma un mārketings, 2012/2013

Marketing becomes more segmented and therefore it requires the utmost accuracy of consumer data.  Legal experts have no doubts that data is collected and they explain how to do it legally.

Conversation with Lauris Liepa (law firm Borenius) and Agris Bitāns (Eversheds Bitāns) also regarding considerable issues in advertising of environmental advertising due to the new advertising rules, compliance of marketing guerrillas in legal framework and other important outstanding issues.

Full article in Latvian language available HERE.

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