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Evolution of stores report

The European apparel market is undergoing a period of profound transformation. In a series of reports we have commissioned Retail Economics to produce, we're shining a spotlight on the future of the European apparel industry within key markets including the UK, France, Germany and the Netherlands. We'll be delving into themes and issues impacting this sector, and the key considerations for apparel retailers in Europe.

We are delighted to share with you the first report in the series which focuses on the evolution of stores in a digital-centric customer journey.

Download the Evolution of stores report

The impact of Covid-19 sent shockwaves throughout the global economy, dislocating international supply chains and reshaping the way consumers live, work, communicate and shop.

The apparel sector was amongst the hardest hit, forcing many retailers to quickly adapt their business models to accommodate extraordinary trading conditions.

However, every ‘retail-cloud’ has a silver lining. Digital uptake has soared, with some retailers accelerating their digital transformation by years in just a matter of months; new technologies were adopted, new partnerships formed, and new business models embraced.

In the report we take a look at how consumer behavior is changing and the acceleration of change caused by the pandemic, the impact on store sales over the next five years and how retailers can adapt stores to complement the rise in digital.

Download the Evolution of stores report

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