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We acted as advisor in a share transaction and convertible loan arrangement whereby our client Aktiva Finants OÜ

  • Finland

    17-05-2021

    We acted as advisor in a share transaction and convertible loan arrangement whereby our client Aktiva Finants OÜ acquired a minority shareholding in Avaus Marketing Innovations Oy. Matters relating to the convertible loan and shareholding were also agreed on with respect to the new owner and current owners.

    Avaus expanded its shareholder base among key employees and also invited a new investor, Hans Luik, the principal owner of Ekspress Grupp AS, a leading media company in the Baltics. Luik became the major shareholder in Avaus with a share ownership of 40 per cent.

    Avaus is one of the market-leading data analytics and marketing automation experts in Northern Europe. It offers extensive marketing transformation and development projects to its customers in the Nordic countries, Germany and Poland. Its customers include, among others, large retailers, financial services and telecommunications and media companies. With the new investor, the company will be able to respond to the needs of its key customers even better than before.

    The team responsible for the assignment included Partner Antti Husa, Partner Peter Salovaara, Partner Vesa Turkki, Specialist Counsel Kalle Klemetti, Specialist Counsel Tiina Koivisto and Associate Petra Nieminen.

    For more information, please see Avaus Marketing Innovations Oy’s release.

    Antti Husa, Partner
    Peter Salovaara, Partner
    Vesa Turkki, Partner
    Kalle Klemetti, Specialist Counsel
    Tiina Koivisto, Specialist Counsel

    This information is for guidance purposes only and should not be regarded as a substitute for taking legal advice. Please refer to the full terms and conditions on our website.

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