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Fitness meets technology: Eversheds Sutherland advises Peloton on market entry in Germany

  • Germany

    01-07-2020

    Eversheds Sutherland advised the US company Peloton on its entry into the German market.

    The leading live fitness provider Peloton distributes high-tech indoor cycling bikes with fixed screens on which live and on-demand training classes can be streamed. With its focus on the latest technology and high-quality design, Peloton sustainably revolutionised the digital fitness equipment industry. After having established itself as a market leader in New York and throughout large parts of the United States, the company is now also expanding in Germany with the support of Eversheds Sutherland.

    An Eversheds Sutherland team consisting of Partner Philipp Turnwald, Counsel Dr. Nicolas Mähner and Senior Associate Dominik Sailer (all real estate, Munich) comprehensively advised Peloton on the lease of four retail objects in Berlin, Dusseldorf, Frankfurt and Hamburg and supported the company with respect to all contractual matters and negotiations. The retail stores in Dusseldorf, Frankfurt and Hamburg have already been opened. Berlin will follow shortly.

    Eversheds Sutherland's real estate team recently supported Mercato Metropolitano in its market entry in Germany. The British operator of the first sustainable community market in London will most likely open its first market in the Potsdamer Platz Arkaden in Berlin in 2022.

    This information is for guidance purposes only and should not be regarded as a substitute for taking legal advice. Please refer to the full terms and conditions on our website.

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