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A positive partnership with BBC Media Action

  • United Kingdom
  • Global

    08-02-2022

    Eversheds Sutherland supports BBC Media Action’s Somali Women towards Economic Empowerment and Transformation project

    Eversheds Sutherland (International) is supporting the work of BBC Media Action’s Somali Women towards Economic Empowerment and Transformation (SWEET) project, a programme designed to inform and uplift Somali women through the transformative power of independent media.

    The global law firm has made a contribution from its Charitable Trust to support BBCMA’s ongoing media project in Somalia. This financial support also helped unlock and leverage an additional 90% of funds for the project.

    This is a new charity partnership with BBC Media Action and the firm has also become a member of its Corporate Leaders Group.

    The SWEET project works to help enhance business skills, build networks, and overcome cultural stereotypes around the status of Somali women. This is being achieved by creating platforms for open and educational discourse such as Making Waves, a national radio drama that allows women to share experiences and hear the inspirational stories of entrepreneurial women who defied societal gender norms. The radio station has amassed a large listening audience of women and men in Somalia - and has directly encouraged more women to take up employment opportunities and improve their financial literacy.

    BBC Media Action is the broadcaster’s international charity, focused on seeding hope and championing trusted, public interest media in some of the world’s most impoverished communities for more than 20 years. Alongside its weekly radio show, BBC Media Action also provides loans and grants to aspiring female entrepreneurs and is training 400 women in entrepreneurial skills for formal and informal business.

    Michael Thompson, Partner and Chair of Eversheds Sutherland’s Charitable Trust commented:

    “Eversheds Sutherland is committed to supporting the wider community through strategic external partnerships with global organisations to enable people to thrive. We are pleased to be working with BBC Media Action to provide resources that make a positive impact for women in Somalia by helping them overcome social barriers.”

    Caroline Nursey, CEO of BBC Media Action commented:

    “BBC Media Action would like to thank Eversheds Sutherland LLP for their donation, which has enabled us to inform, connect, and inspire women in Somalia. The project gives women the opportunity to build a better future for themselves and for their communities.”

    Eversheds Sutherland is a proud participant of the UN Global Compact and our support for BBC Media Action directly supports a number of the UN’s Sustainable Development Goals.

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    About BBC Media Action

    BBC Media Action is the BBC’s international charity, working in more than 20 countries and reaching more than 100 million people a year. We support independent media and share trusted information that protects health, bridges divides, challenges prejudice, and saves and changes lives. We follow the editorial standards and values of the BBC, but we rely on donor funding to carry out our work.  To find out more, please see bbcmediaaction.org.

    This information is for guidance purposes only and should not be regarded as a substitute for taking legal advice. Please refer to the full terms and conditions on our website.

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