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Eversheds advises Baird Capital on acquisition of consultancy company

  • United Kingdom


    Global law firm Eversheds has advised the UK arm of private equity group Baird Capital, on its purchase of a majority stake in Alpha Financial Markets Consulting (Alpha), a leading international provider of management consultancy services to the asset and wealth management industries. The transaction values the company at £28 million.

    Founded in 2003 by Nick Kent and headquartered in London, Alpha provides a range of consulting services with respect to back and front office improvements, information technology, benchmarking, acquisition integration, compliance, and regulatory and operational improvements. Alpha employs almost 100 consultants and has locations in Luxembourg, New York and Paris, servicing C-level executives of some of the largest global asset managers and service providers including: Aberdeen, BNY Mellon, BNP Paribas, Northern Trust and Pioneer.

    The Eversheds team was led by Partner Richard Moulton, assisted by Principal Associate Wyn Jones and Associates Adam Griffiths and Adam Martin.

    Richard commented:

    “This year we are beginning to see a real revival in the private equity market. This latest acquisition is a significant deal which will enable Alpha to grow in its target markets both domestically and abroad.”

    Commenting on the transaction, Andrew Ferguson, Managing Director with Baird Capital, said:

    “We are pleased to partner with the Alpha management team and look forward to applying our resources to build on the company’s success. The financial services sector is facing significant challenges and Alpha has built a strong reputation as a solution oriented consulting firm with a highly differentiated offering.

    “The Eversheds team played a key role in making this transaction a great success. Their grasp of all the key issues and their appreciation of how to finesse them in the context of a people business really did add value and made the process run very smoothly, points also noted by the sell side corporate financier and Management as well."


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