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Eversheds advises Phoenix Equity Partners on acquisition of holiday park operator

  • United Kingdom


    Law firm Eversheds has advised leading UK middle-market private equity firm Phoenix Equity Partners on the acquisition of Bridge Leisure, the holiday park operator, alongside the current management team led by CEO Andrew Howe.

    As part of the transaction, Bridge Leisure is simultaneously acquiring Silver Sands Holiday Park which is located near Lossiemouth in Scotland.

    Headquartered in Milton Keynes, Bridge Leisure was founded in 2008 as a holiday park consultancy and management business initially focused on operating leisure parks for third parties. In 2010, with the backing of Kings Park Capital, the team expanded into the operation of owned parks with the acquisitions of Trevella and Sand Le Mere. They acquired the group’s third park, Turnberry, at the end of 2012. Silver Sands will be the fourth park owned and operated by Bridge Leisure.

    Phoenix will support the growth of Bridge Leisure through further developing its existing parks and providing capital for new acquisitions.

    Phoenix has strong experience of partnering with management teams to grow businesses, across a variety of sectors. It also has experience of the holiday park sector, having successfully invested previously in Weststar Holidays.

    The Eversheds team was led by private equity partner James Trevis assisted by legal director Jane Southworth, senior associates Colin Askew and Sam Bhachu and associates Chris Archer and Nisha Patel.

    James commented:

    “Following the success of the acquisitions by Phoenix of the Gym Group and Just Childcare on which Eversheds advised, we were delighted to work with Phoenix again on this strategically important acquisition.”

    David Burns, Managing Partner at Phoenix, said:

    "We are delighted to be investing in Bridge Leisure. It is a well-run business with a strong management team, in what is an attractive and highly fragmented sector. We are confident that we will work well together with Andrew and his team to grow the business. The Silver Sands acquisition is a first step towards meeting that objective."

    This information is for guidance purposes only and should not be regarded as a substitute for taking legal advice. Please refer to the full terms and conditions on our website.

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