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    Eversheds Sutherland advises on sale of Team ITG from Equistone

    Eversheds Sutherland has advised the management team of longstanding client Team ITG (Inspired Thinking Group) and its previous majority shareholder, private equity firm, Equistone Partners Europe (Equistone), on the sale of a majority stake in Team ITG to Bridgepoint for an undisclosed sum.

    UK-headquartered Team ITG is a technology-led, multichannel marketing activation business. With offices in Europe and America, Team ITG is transforming the way global brands operate their marketing and has already become the 'go-to' solution for many major corporations, including some of the world's most recognisable brands: GSK, Jaguar Land Rover, Heineken, PUMA, Currys and many more.

    The multijurisdictional Eversheds Sutherland team, which included the U.S. and Netherlands, advised on all key aspects of the deal. The team was led by Partner and Head of Private Equity, James Trevis, supported by Principal Associates Chris Archer and Mike Birkett, Associate Theo Watkins (all corporate), Partners Patrick Davis and Chris Hastings and Senior Associate Lisa Boyle (all banking).

    Bridgepoint's investment will support the existing management team to deliver the next phase of Team ITG's development internationally, focused on U.S. growth with its cloud-based marketing technology – Canopy Cloud – and marketing services.

    Whilst Equistone has sold its majority stake, the firm has reinvested in Team ITG through its dedicated Reinvestment Fund. This reflects Equistone’s ongoing support and confidence in the executive team, the driving force behind the next stage of Team ITG's growth.

    James Trevis, Eversheds Sutherland, said:

    “We’ve been advising Team ITG and Equistone for a number of years and we couldn’t be more pleased to have helped successfully deliver this milestone event for the business and its future growth. We look forward to continuing to support Team ITG on future opportunities.”

    Mark Lovett, Team ITG, said:

    “Eversheds Sutherland has become a truly trusted advisor, a relationship that has been carefully constructed over many years. The team has once again delivered above all expectations – a significant deal which strengthens our existing platform for further growth globally.”

    This information is for guidance purposes only and should not be regarded as a substitute for taking legal advice. Please refer to the full terms and conditions on our website.

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