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Eversheds comment: Coca Cola's Monster investment ticks many boxes

  • United Kingdom

    15-08-2014

    Commenting on Coca Cola's investment into Monster Beverage Corp, Parmjit Singh, head of the food and drink group at law firm Eversheds, says:

    "This deal will not come as a surprise. On the back of its acquisition of Innocent Drinks and more recently its partnership with Green Mountain Coffee, Coca-Cola has recognised the need to diversify its business and offer a broad portfolio of drinks to meet changing consumer drinking habits. The investment into Monster Beverage Corp ticks a lot of boxes and the market’s reaction to it has been overwhelmingly positive."

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