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Influencer marketing pod czujnym okiem UOKiK. Pierwsze wrażenia po publikacji wytycznych.

  • Poland
  • Other

13-10-2022

Rekomendacje Prezesa UOKiK dla influencerów mogą być pomocne nie tylko dla oznaczania treści marketingowych w social mediach, lecz także dla właściwego promowania produktów lub usług w całym internecie. Co prawda nie posiadają one wiążącego charakteru jak przepisy prawa, ale Prezes UOKiK zapewne będzie się nimi posiłkować przy ocenie ewentualnych naruszeń.

Przeczytaj o tym na naszym blogu "W ramach regulacji".

Iwona Kacprzak, Associate

< Wstecz

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