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Legal marketing: Strategy, internet, media—effective achievement of goals by law firms

A training event entitled “Legal marketing: Strategy, internet, media—effective achievement of goals by law firms” will be held in Warsaw on 20 September 2013. The event is organized by Rzeczpospolita daily.

The event will cover issues concerning marketing strategy and tools available on the professional services market.

Our law firm will be represented at the event by attorney at law Tomasz Zalewski, who heads the firm’s intellectual property and e-business teams. During his presentation, entitled “Innovative marketing through the eye of an innovative law firm,” he will discuss:

  • The beginnings and specifics of the IP blog IPwSieci.pl and the procurement blog EuroZamowienia.pl
  • The Procurement Explorer mobile app
  • Use of LinkedIn as a CRM system for lawyers
  • Opportunities and threats from use of other social media sites such as Facebook and Twitter.

Detailed information and the registration form are available at the organizer’s website.