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Eversheds Sutherland named as most ‘digitally mature’ law firm

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Eversheds Sutherland has been named as the most ‘digitally mature’ law firm in a UK report which considers how innovative and effective an organisation is based on its use of digital marketing and technology.

The 2018 Legal Digital Census report, by digital agency Kagool, has identified the digital leaders in the legal sector by reviewing the top 62 UK law firms and how they excel in legal marketing. The research and analysis is based on eight core areas: mobile optimisation, website speed, website content, utility, use of call to actions (CTA), search marketing, email marketing and social media. The top firms are based on their performance in these areas to give them an overall percentage determining their position in the Digital Maturity League Table. Digital maturity also recognises awareness of digital trends and how they can benefit an organisation.

The global legal practice scored particularly highly across mobile optimisaton (10/10), content (number one), utility (10/10) and social media (9/10) with an overall digital maturity score of 73%.

Key findings of the report identified that only 26% of the top 62 UK law firms invest in paid search advertising to drive traffic to their websites, however 82% of the top UK firms have optimised mobile websites.

In addition, the report concluded that the financial size of a law firm doesn’t equate to digital maturity with firms in the top ten in revenue terms not ranking highly.

Lee Ranson, CO-CEO, Eversheds Sutherland, commented: “We are delighted to be recognised as a business which is truly a digital leader in the legal sector. Law firms are in the midst of significant digital transformation and only those firms that are innovating and challenging the status quo will be able to grow and thrive in this new environment.”

This information is for guidance purposes only and should not be regarded as a substitute for taking legal advice. Please refer to the full terms and conditions on our website.

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