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Advertising law

Have you prepared an advertisement but are unsure whether it meets the applicable legal requirements?
Do you want to organize a contest or lottery but aren’t sure how to draft the rules?
Do you have an idea for sponsorship or want to start working with bloggers, and would like to make sure you have taken care of all the legal aspects?
Would you like to carry out a promotional campaign for your customers?
Is a public authority or a competitor disputing the legitimacy of your advertising message or marketing activities, but you have no idea what counterarguments to use?
Our specialists will help you evaluate advertising messages and other forms of promotion:
To avoid misleading advertising, considering the consumer model and audience for the campaign
In light of the rules for comparative advertising
For the risk of violating the collective interests of consumers
Taking into account the protection of business secrets
In light of sector regulations, in particular concerning advertising of medicines, medical devices, food (including dietary supplements), cosmetics, toys, electrical and electronic equipment, textiles, tobacco and alcohol products
In light of the rules governing promotional lotteries and games of chance
Taking into account the protection of intellectual property and personal data
In terms of regulations governing electronic services
In light of standards governing contacts with government officials and medical professionals
Under the Press Law and the Radio and Television Broadcasting Act
Taking into account self-regulation by industries, including codes of good practice.
Contact us via email at GrupaReklamy@eversheds-sutherland.pl or contact directly the lawyers mentioned above.
  • Have you prepared an advertisement but are unsure whether it meets the applicable legal requirements?
  • Do you want to organize a contest or lottery but aren’t sure how to draft the rules?
  • Do you have an idea for sponsorship or want to start working with bloggers, and would like to make sure you have taken care of all the legal aspects?
  • Would you like to carry out a promotional campaign for your customers?
  • Is a public authority or a competitor disputing the legitimacy of your advertising message or marketing activities, but you have no idea what counterarguments to use?

Our specialists will help you evaluate advertising messages and other forms of promotion:

  • To avoid misleading advertising, considering the consumer model and audience for the campaign
  • In light of the rules for comparative advertising
  • For the risk of violating the collective interests of consumers
  • Taking into account the protection of business secrets
  • In light of sector regulations, in particular concerning advertising of medicines, medical devices, food (including dietary supplements), cosmetics, toys, electrical and electronic equipment, textiles, tobacco and alcohol products
  • In light of the rules governing promotional lotteries and games of chance
  • Taking into account the protection of intellectual property and personal data
  • In terms of regulations governing electronic services
  • In light of standards governing contacts with government officials and medical professionals
  • Under the Press Law and the Radio and Television Broadcasting Act
  • Taking into account self-regulation by industries, including codes of good practice.

Contact us via email at GrupaReklamy@eversheds-sutherland.pl or contact directly the lawyers mentioned above.