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Food 

There is a particular emphasis on the subjective
element of misleading consumers. Meanwhile,
consumers themselves, more and more aware of
their rights, expect clear, understandable, nonmisleading
information about food products.
European Union regulations promote consumer
protection by imposing more and more obligations
on businesses in this area.
Under these market conditions, it is increasingly
difficult to balance the interests of marketing and
sales department with the applicable regulations, to
maintain the effectiveness of marketing initiatives
and distinguish the product from others while
complying with the regulations. Thus regular support
in this area is becoming essential in the day-to-day
operations of entities operating on the food market.
What we do for our clients
The lawyers at Wierzbowski Eversheds have a wealth
of experience in advising companies from the food
industry, offering support for clients in their day-to
-day operations, particularly with respect to:
• Labelling, presentation and advertising of
products, planned sales and promotional
initiatives, with attention to the issue of nutritional
and health claims, as well as other regulatory
issues, such as products and substances coming
into contact with food, procedures for notification
of products to the Chief Sanitary Inspector,
packaged goods, and the Measurements Law
• Product liability
• Litigation concerning promotion and advertising
of food products, including disputes between
competitors
• Representing clients in administrative proceedings
when products are questioned by regulatory
authorities
• Negotiating and drafting commercial agreements
• Conducting comprehensive legal audits
• Competition law, including issues related to
exclusivity, territorial restrictions, pricing, rebates
and discounts, and issues concerning dominant
position, with particular attention to issues of
discrimination and refusal or limitation of supplies.
In cooperation with other law firms within Eversheds
International, we are in a position to effectively
conduct international projects concerning introduction
of products onto specific markets, providing clients
comprehensive legal assistance that minimizes costs
and risk before entering a given market.

The practice of regulators of the food market demonstrates the need for thorough analysis of informational and marketing messages from producers to consumers. There is a particular emphasis on the subjective element of misleading consumers. Meanwhile, consumers themselves, more and more aware of their rights, expect clear, understandable, nonmisleading information about food products. European Union regulations promote consumer protection by imposing more and more obligations on businesses in this area. 

Under these market conditions, it is increasingly difficult to balance the interests of marketing and sales department with the applicable regulations, to maintain the effectiveness of marketing initiatives and distinguish the product from others while complying with the regulations. Thus regular support in this area is becoming essential in the day-to-day operations of entities operating on the food market.

The lawyers at Wierzbowski Eversheds have a wealth of experience in advising companies from the food industry, offering support for clients in their day-to -day operations, particularly with respect to:

  • Labelling, presentation and advertising of products, planned sales and promotional initiatives, with attention to the issue of nutritional and health claims, as well as other regulatory issues, such as products and substances coming into contact with food, procedures for notification of products to the Chief Sanitary Inspector, packaged goods, and the Measurements Law
  • Product liability
  • Litigation concerning promotion and advertising of food products, including disputes between competitors
  • Representing clients in administrative proceedings when products are questioned by regulatory authorities
  • Negotiating and drafting commercial agreements 
  • Conducting comprehensive legal audits
  • Competition law, including issues related to exclusivity, territorial restrictions, pricing, rebates and discounts, and issues concerning dominant position, with particular attention to issues of discrimination and refusal or limitation of supplies.
In cooperation with other law firms within Eversheds Sutherland we are in a position to effectively conduct international projects concerning introduction of products onto specific markets, providing clients comprehensive legal assistance that minimizes costs and risk before entering a given market.

 

Marta  Gadomska-Gołąb