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We advised BHG Group AB (BHG) in its acquisition of 51 % of the shares in IP-Agency Finland Oy

  • Finland

    08-02-2021

    We advised BHG Group AB (BHG) in its acquisition of 51 % of the shares in IP-Agency Finland Oy and in the related shareholders agreement.

    IP-Agency Finland Oy is a leading online company specializing in products for sports and leisure. The products are made up of proprietary brands that are sold mainly in Finland, Sweden, Belgium, the DACH region and the US. By becoming a part of BHG, IP-Agency Finland Oy will greatly benefit from the breadth of BHG’s sales channels and its expertise in a number of key areas.

    Listed on the Nasdaq Stockholm stock exchange, BHG Group AB is the number 1 consumer e-commerce company in the Nordics, with a presence also in most of Eastern and Central Europe. With an ecosystem of online stores, the company offers leisure products, Do-It-Yourself and home furnishings to its customers. The company has grown strongly in recent years both in the Nordics and internationally.

    For more information, please contact Johan Wesander.

    Read more from BHG Group AB’s press release.

    This information is for guidance purposes only and should not be regarded as a substitute for taking legal advice. Please refer to the full terms and conditions on our website.

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