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Sarina Keung, Associate

Sarina Keung



English, Cantonese and Mandarin

Practice areas

  • Commercial and IT
  • Intellectual property
  • Licensing
  • Outsourcing and offshoring
  • Privacy, data protection and cybersecurity
  • Technology
  • Technology, Media and Telecoms

Practice notes

Sarina is an Associate in our Commercial and Technology Team in Hong Kong. Sarina regularly advises clients on commercial and technology issues, including data privacy, cybersecurity, contractual, intellectual property, domain name issues and disputes, and regulatory compliance issues (including HKMA and SFC guidance and recommendations) in Hong Kong.  Recently, Sarina has been involved in writing about and advising clients in connection with the Cybersecurity Law in China.  She also regularly provides training on data privacy rules in Hong Kong (both in English and Chinese) and general updates on Fintech developments.

Sarina’s recent experience includes: advising various financial institutions on data privacy law and practice in Hong Kong and across the Asia Pacific region, including the use of cloud services, the implementation of call-monitoring systems, direct marketing, data retention, cross-border data transfers, and implementation of BYOD policies.  She also regularly advises clients on all aspects of regulatory compliance such as technology, privacy, import/export, and consumer protection in Hong Kong, most recently in connection with the roll-out of a card consolidation device and a smart-watch device.

Sarina has just completed a secondment in the digital legal team at one of Hong Kong’s leading banks in December 2017, where she advised on data privacy and other commercial issues in relation to its Internet banking platform, public website, mobile applications and other Fintech and digital initiatives.  She has commenced a six-month secondment with another leading bank.  It is based in Hong Kong with coverage in Asia, where she is advising on operations, technology, commercial, data protection and related issues.  

Sarina joined the Hong Kong office of Eversheds Sutherland in October 2016.  Before joining Eversheds Sutherland, Sarina practised law with another leading international law firm in Hong Kong, much of that time advising on data privacy issues, and spent time in its London office.